Going Global Report

Canada’s clean technology story is rooted in practical problem‑solving. At home, our energy sector has developed solutions to cut emissions, use water wisely, and run operations more efficiently—innovations now well-tested in real conditions and ready for the world. This report, an update to Alberta’s 2018 Going Global study, helps Canadian small and medium‑sized enterprises (SMEs), exporters, and policymakers focus their efforts where demand for these solutions is strong and growing.

What this report covers

We analyze 17 priority markets selected for their scale, near‑term demand, and openness to Canadian technology and energy exports: Australia, Argentina, Brazil, China, Colombia, Ghana, Guyana, Indonesia, Iraq, Kuwait, Malaysia, Mexico, Nigeria, Pakistan, Saudi Arabia, the United Arab Emirates, and the United States. For each, we summarize the energy mix, trade flows, transition plans, emissions‑reduction and net‑zero targets, and near‑term opportunities for Canadian companies—all viewed through an energy‑transition and environmental‑management lens. The report draws on insights from Canadian Trade Commissioners and an advisory committee of Canadian industry and government partners.

Why now?

Countries are moving to cut emissions and improve energy security. Canada’s own commitments—including ambitious reductions in oil and gas methane emissions by 2030, a nationally determined contribution (NDC) of a 40% economy‑wide greenhouse gas (GHG) reduction (from 2005 levels) by 2030 and reaching net‑zero by 2050—have accelerated innovation at home. Those technologies—many de‑risked in tough Canadian conditions—are in demand abroad.

What we have found

• Broad, near‑term demand for practical decarbonization. Across regions, buyers are seeking technologies that deliver measurable results quickly: methane detection and reduction, Leak Detection and Repair (LDAR), carbon capture and storage, energy efficiency and electrification, water and waste management, and digital monitoring and intelligence that increase reliability and cut costs.
• Market‑specific openings. Examples include offshore and pipeline integrity in Brazil; hydrogen, storage, and grid modernization in Australia; CCUS, hydrogen, and large‑scale renewables in Saudi Arabia and the UAE; geothermal and industrial efficiency in Indonesia; emissions tracking and small‑scale CCUS in Colombia; gas‑to‑power and grid upgrades in Ghana and Nigeria; and methane abatement, CCUS, and infrastructure in the United States.
• Financing and partnerships matter. Many markets favour solutions delivered with a credible local partner and clear financing. Perceptions that Canadian technology is “premium‑priced” can be overcome with proof of lifecycle value, performance data, and creative funding (e.g., export finance, blended capital).
• Policy environments vary. Most countries are tightening climate and methane rules, but the pace and policy direction differ. Companies should track local regulations, permitting timelines, and content requirements, and expect adjustments over election cycles.

What this means for Canadian SMEs

• Lead with evidence: real-world performance, measurable emission reductions, and a clear payback period.
• Build local relationships early—work with local sales representatives, engineering, procurement and construction firms, and long-term buyers—and plan for after-sales support.
• Make adoption easier by offering financing options alongside proposals, such as export credit, buyer financing, or leasing.
• Prioritize practical solutions: durable, low-maintenance equipment that is simple to install and integrate with existing systems.

The Bottom Line: Global demand for Canadian cleaner technology is rising—especially solutions that reduce emissions in oil and gas and strengthen energy systems. With targeted market entry, credible partners, and bankable value propositions, Canadian firms can grow exports, create jobs at home, and help partners abroad meet their climate and energy goals.